At the recommendation of a friend I worked with an incredible graphics person to create this logo for the shop. It was a really hard process. Hard because all the options she created for me were awesome. I had a hard time choosing one. I’m sure I’ll be able to make use of some of […]
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There are quite a few people who were very encouraging to me as I planned moving away from Southern California to Point Reyes to open a bike shop. First and foremost, my wife and son were absolutely instrumental in the move. Basically, they got torn away from all they had known and their friends. They […]
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When I first saw the space I’m leasing, I thought it looked pretty big. But it sure seems a bit more cozy as it starts to get filled. Where that big ole black-to-white faded tandem is will be a wall to separate an office/storage space. The area in that corner yonder will have a couple […]
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How long do you have to wait before tossing that grenade after the pin’s been pulled? In my case, the pin’s pulled and lost somewhere in the dirt so I gotta throw the grenade and take my chances on what the future holds. My son and I drove our big blue box with a little […]
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Macro or micro. Why is it that macro photography is shooting close-ups of small things yet macro typically is associated with the big picture? Doesn’t make sense. And it really doesn’t make sense with the focus of this here blog unless, of course, you know what your big picture is and can therefore focus in […]
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Okay, so I’ve decided to open a bike shop. What do I want it to be? I think you first have to have a concept of what you want the bike shop to be like before you can even think about opening a shop. Location dictates style. If I was opening a shop in the […]
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Just got confirmation on getting a reseller’s license so I can start selling products in the state of California. That also means I will need to also start paying taxes to the state of California. One more step to getting all the ducks in a row so to speak. There is so much more I […]
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It’s a monster chore to establish a business. It’s more of a chore to establish a business in a location that is 500 miles away. It’s even more of a chore to do this when you’ve never run a business yourself and compound this with the fact that I am doing this myself with no […]
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In August, 2006, I was faced with a decision. I was leaving my parents house north-east of Sacramento to drive up to Downieville where I had registered to race. It was about a week into two weeks of record high temperatures (13 days of 100+ degree highs). My wife and I had just returned from […]
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