By blackmountaincycles,
Filed under: Industry commentary, Rant
Now, anyone who knows me knows I do not have anything against making bike products in Taiwan. That’s where my frames are being sourced. I’m proud of my contacts in the Taiwan cycling industry. The fact that Ellsworth is making a frame in Taiwan isn’t really even that big of a deal to me. In fact, if it was called anything other than Glimpse, I probably wouldn’t have even noticed. But, the fact that the name chosen is Glimpse made me stop in my tracks. When I see the word glimpse, the first thing that comes to mind is “a glimpse of things to come.” So, is the Glimpse a glimpse of things to come? Moving production overseas? Even the dictionary’s defininition of glimpse isn’t very flattering for a full-suspension bike. Glimpse: noun; 1. a very brief, passing look, sight, or view. 2. a momentary or slight appearance. 3. a vague idea; inkling. Maybe the intention is that other riders only get to catch a glimpse of a Glimpse on the trail because it’s so darn fast. Maybe. Maybe Glimpse is a better name for a brand of women’s undergarments. Works for me. And don’t get me started on their new commuter – it’s actually too easy to make fun of.
(What’s playing: The Smothers Brothers on KPIG)
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